A Note From the Founders
As founders of Habibi, its important for us to tell you a little bit about us, our brand and what it stands for.
Habibi is an Arabic word which means “My Beloved”. Five years ago, we found ourselves as a young married couple with small kids, busy careers, and very little time for each other. When we looked around, we quickly realized that it was not just us; this was almost everyone we knew. Months flew by like weeks, weeks like days, and days like hours. As much as we were on the run, we really learned to appreciate the little joys of life: cooking a meal together, going for a morning jog, our kid’s first step while we sat in PJ’s. It was these precious moments that we wanted to capture and remember. These times together are what we want our kids to remember.
We also noticed that we were and still are living in an era of constant visual stimulation. Our phones and cameras take up a lot of our precious time. Instead of enjoying the "moment” most people (including ourselves) get busy getting their phones ready to capture it on camera. Whether its a beautiful sunrise or a child's first word, our focus shifts so quickly from experiencing it live to trying to capture it visually. “But will those images/videos do justice to that moment later?”, we found ourselves questioning often.
Did you know that our sense of smell is the strongest trigger of past memories and in associating a memory to a specific person? Our "moments" need to be captured in a wholesome and beautiful way. That’s when and why we decided to make a fragrance line that will allow us to capture our moments in ways beyond what cameras will allow. We wanted to remember our experiences and the people we are so closely linked to through beautiful and unique scents.
Through Habibi fragrances, we are able to spread and share the love and happiness we want to experience for ourselves.
Shakir & Tabassum