by HABIBI New York 3 min read
Why is alcohol used in fragrance?
In our most recent blog post, we answer the common question: why do so many perfumes contain alcohol? The answer probably isn’t what you’re expecting. Fragrance brands don’t add alcohol to make their fragrances weaker. And the alcohol itself isn’t at all similar to consumable alcohol. Learn what kind of alcohol is used in perfumes and why it helps fragrances project better in our full blog post (link this, too).