About Us

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About us

Habibi is a boutique fragrance brand founded in New York that creates rare and exceptional scents that elevate every day. The word Habibi symbolizes “my beloved,” expressing genuine connection, feeling loved, and being remembered for who you are. We empower you to feel confident and beautiful, no matter what you do. Our unique scents inspire a life where every day is memorable. You live life to the fullest, ready to take on anything. Elevate everyday.

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Our Philosophy

Rooted in the philosophy of elevating the everyday, Habibi thrives on creating fragrances that are more than just scents: designed as catalysts for confidence, celebrating beauty in every activity. We embody love, trust, and connection. Our creations go beyond the ordinary and transforming every moment into memorable ones. We believe that to be remembered, we must live authentically, respect others, and cherish each moment. Thus, we're not just a fragrance brand, but a lifestyle and a community that inspires a higher, more connected way of living.º

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Note from the founders

As the founders of Habibi, it's important to tell you a little more about who we are and our brand values.

Traditionally speaking, Habibi is an Arabic word that means my beloved. Once upon a time, we found ourselves as a young married couple with young kids, busy careers and diminshing time with each other. Quickly, we realized this was not an uncommon story.
Our goal became to make every day, interaction, and moment special and elevated. After all, life is a continuous collection of our ordinary "everydays". Our everyday thoughts, interactions and connections define who we are today and the memories and legacy we will leave behind for our loved ones.

With our sense of smell being the strongest trigger of memories, we couldn't think of a better way for us to remind ourselves and others the power of creating beautiful memories. Fragrances allow everyone to capture their own treasured experiences, beyond what a camera is able to. Through charming and evocative scents, your presence becomes memorable, you continously create and collect memories and share and spread love in a simple and fun way.

With Habibi fragrances, we are able to share a special kind of love and happiness that we feel lucky to experience everyday.

Warmest regards,
Shakir & Tabassum